paid
social
paid social
paid social
simba
sleep
Simba, the UK’s fastest-growing mattress-in-a-box disruptor. Our innovative approach to performance marketing creative garnered industry attention, employing best practices with an iterative, multichannel strategy.
Read the article
cgi art direction
design
ab testing rollout
copy alts
Love Island. Generation Z loves it and it's every Millennial's guilty pleasure. I created these 'irreverent GIFs' reactively using a makeshift tripod and some blue colorama. I retouched the images myself and wrote the copy. The videos appeared on Instagram, Snapchat and email.
concept
art direction
photography
retouching
copywriting
Love Island. Generation Z loves it and it's every Millennial's guilty pleasure. I created these 'irreverent GIFs' reactively using a makeshift tripod and some blue colorama. I retouched the images myself and wrote the copy. The videos appeared on Instagram, Snapchat and email.
concept
art direction
photography
retouching
copywriting
During our Morning Light shoot, we managed to capture some Black Friday content at the last minute. When the models had to leave, I stepped in to both art direct and hand-model simultaneously.
See the Morning Light project
concept
art direction
styling
set design
hand modelling
design
Some more ads created from the Morning Light content.
art direction
styling
set design
hand modelling
Some more ads created from the Morning Light shoot.
concept
art direction
styling
set design
hand modelling
Some more ads created from the Morning Light shoot.
concept
art direction
styling
set design
design
During our Morning Light shoot, we managed to capture some Black Friday content at the last minute. When the models had to leave, I stepped in to both art direct and hand-model simultaneously.
See the Morning Light project
concept
art direction
styling
set design
hand modelling
design
Some more ads created from the Morning Light content.
cgi art direction
design
ab testing rollout
copy alts
A few more promo videos
CONCEPT
ART DIRECTION
DESIGN
STYLING
A few more promo videos
concept
art direction
styling
design
A few more promo videos
concept
art direction
design
styling
more
wonderbly
As the lead on Wonderbly's rebranding efforts, I spearheaded significant changes to our visual identity, photography style and advertising approaches.
These new videos are designed to be more impactful through use of colour and animation. The concept of personalisation is also more prevalent.
concept
art direction
storyboarding
wonder
what?
'Wonder-what?' was my idea to improve brand recognition for Wonderbly. We noticed many people were mispronouncing our name, so I asked the cast at our rebrand shoot to help bring this concept to life. The resulting video received really positive feedback on organic and paid social, as well as LinkedIn.
concept
art direction
storyboarding
script
View more in my selected work
more
wonderbly ads
As the lead on Wonderbly's rebranding efforts, I spearheaded significant changes to our visual identity, photography style and approach to performance marketing.
These new videos are designed to be more impactful through use of colour and animation. The concept of personalisation is also more prevalent.
concept
art direction
storyboarding
urban
beauty
Urban, an on-demand app primarily known for booking massages, expanded into beauty services. To support this launch, I directed a photoshoot and designed ads tailored specifically to appeal to our new target audience.
concept
photography
art direction
design
urban
wellness
Some more ads for Urban's wellness offering.
concept
photography
art direction
video art direction
design
urban
wellness
Some more ads for Urban's wellness offering. also more prevalent.
concept
photography
art direction
video art direction
design
urban
fitness
At the onset of the pandemic, we broadened our services by launching fitness options. I directed a photo and video shoot specifically to support the introduction of personal training.
concept
photography
art direction
video art direction
design
urban
fitness
At the onset of the pandemic, we broadened our services by launching fitness options. I directed a photo and video shoot specifically to support the introduction of personal training.
concept
photography
art direction
video art direction
design
urban
beauty
Urban, an on-demand app primarily known for booking massages, expanded into beauty services. To support this launch, I directed a photoshoot and designed ads tailored specifically to appeal to our new target audience.
concept
photography
art direction
design
View more in my selected work
View more in my selected work
View more in my selected work