When I joined Wonderbly, the business decided to shift our focus towards more organic-led content.

It therefore felt appropriate to update our art direction style from vector graphics to more relatable yet distinctive static and video content.

We sell beautifully crafted books; it’s essentially free content for our team to use. I came up with the idea to use the illustrations from our books and literally bring them to life in the scene, reminiscent of this advert. It’s storytelling through the child’s imagination. Cue giant cardboard cut outs of our favourite illustrations.

We shot all the content for our new books in one day using a location house; a first for Wonderbly. We tagged this shoot on the end of our Christmas peak campaign for efficiency and to minimise costs.